For medtech and pharma, the sales model has shifted.
Salesforce
A HIPAA-compliant customer data platform can help marketers unify their data to personalize member engagement.
As healthcare marketing teams face a future without cookies, unifying data across systems and finding new ways to use that data should be a top priority. Growing your data storehouse will help you create meaningful patient and member experiences.
While the pandemic has accelerated the adoption of digital tools, it’s an important time to reassess them for long-term success.
The COVID-19 pandemic is forcing healthcare organizations to rethink communications with their patients and members, but forward-thinking leaders are already leveraging technology to address the increased workload to their workforce-management challenges.