Justin: So I love, and I don't want to lead the witness here, but holding people accountable and accountability, and so what the show - for the first three and a half hours today - has been around actionable intelligence and best practices and just making sure people deliver. What best practice would you offer to care providers, health systems, hospitals to them? What would you offer them? Say, "In 2016, here are a couple of best practices or things that I would recommend you look into 2016, 2017." What would you say to that?

Dr. DeSalvo: Well I'm going to get back to what we've also announced this week because we talked about the pledges that the secretary announced last evening; we're building upon that with an action agenda that will include a set of challenge grants that we made public this morning. These are an opportunity for the entrepreneurs and innovators out there to work with electronic health record companies and providers to create FHIR-based apps that are going to unlock data and present it to consumers…