HIMSS announced on Wednesday that its Health 2.0 unit will now be hosting MarketConnect Live at HIMSS18 to connect technology companies with prospective healthcare customers. 

MarketConnect Live is designed to accelerate healthcare technology buying and selling by giving hospitals, payers and pharmaceutical companies a digital platform for evaluating vetted technologies. 

The invitation-only MarketConnect Live will be from 3 to 6 p.m. March 7 for in-person 25-minute meetings. 

Market Connect Live heads to HIMSS18 after a recent successful event at Health 2.0's 11th Annual Conference. The 2017 program matched 25 top healthcare organizations with 18 tech companies through more than 70 curated sales meetings.

"There are thousands of digital health startups out there and we all know how challenging it is to sift through the noise,” Health 2.0 Executive Vice President Indu Subaiya said. “MarketConnect Live is designed to expedite the procurement process by strategically connecting relevant buyers and sellers who are positioned to engage in commercial discussions."

EHR vendor Allscripts is the exclusive event partner.

HIMSS18 runs from March 5-9 in Las Vegas. 

Twitter: @Bernie_HITN
Email the writer: bernie.monegain@himssmedia.com