Royal Philips and Georgia Regents Medical Center, Georgia’s public academic health center, have announced a 15-year alliance to enable increasingly patient-centered approaches to care and to create an innovative business model that addresses current and future clinical, operational and equipment needs of GRMC’s multiple sites.

The alliance – a $300 million deal – is a first-of-its-kind delivery model in the United States, according to executives at the health system and Philips. Through the agreement, the largest of its kind for Philips, the company will provide GRMC with a broad range of consulting services, advanced medical technologies, and operational performance, planning and maintenance services with pre-determined monthly operational costs over a 15-year term.

The alliance will broadly support the Georgia Regents Medical Center, Children’s Hospital of Georgia, Georgia Regents University Cancer Center and the health system’s numerous outpatient clinics, which serve the medical needs of four to six million people, across Georgia and South Carolina. Philips and Georgia Regents will work to deliver faster, more effective and cost-efficient care from diagnostics to therapeutics, and inpatient and outpatient clinical services. The alliance will impact all care areas, including radiology, cardiology, neurology, oncology and pediatrics, and enhance medical research and clinical technology R&D initiatives for care delivery innovation.

The agreement encompasses Philips imaging systems, patient monitoring and clinical informatics solutions, as well as lighting and consumer products. Philips will also furnish GRMC rapid access to new equipment as well as educational resources. Philips and GRMC will work together to cost-effectively design and deploy innovative patient care strategies.

“By collaborating with Philips, we’re bringing all the stakeholders together at the same table to better assess and plan healthcare for tomorrow,” said David S. Hefner, CEO for Georgia Regents Medical Center, in a news release. “It’s no longer a simple supply-and-demand business model. Our goal is to foster an atmosphere of meaningful innovation that will have a significant and positive impact on the health of our patients.”

“We are proud to embark on this transformational alliance with Georgia Regents Medical Center as we share the vision that we can create the future of healthcare by creatively and cost-effectively meeting the long-term needs of patients,” said Deborah DiSanzo, chief executive officer, Philips Healthcare.

With more than 100 years of experience in healthcare, Philips’ aim is to provide innovative solutions that address the complexities of healthcare delivery by working in close partnership with healthcare providers. The long-term alliance with GRMC in the U.S. follows collaborations with hospitals in Europe, Asia, the Middle East and Africa that have resulted in improved clinical operations and care delivery performance.