Practice Fusion, a free, Web-based electronic medical record (EMR) platform, announced Wednesday its acquisition of 100Plus, a personalized health prediction startup that uses data analytics and game mechanics to show how small changes in behavior can lead to better health.

The acquisition will drive forward Practice Fusion's development of patient-facing tools using clinical data to provide health insights, according to a Practice Fusion news release.

100Plus was founded in 2011 and quickly attracted attention from Founders Fund, Greylock Partners, Felicis Ventures and Band of Angels Acorn Fund. The company's first app, showcasing the impact of alcohol consumption on lifespan, launched at the 2012 South by Southwest (SXSW) Conferences & Festivals last March.

The second app, currently in beta, helps users discover, track and see the long-term impact of small health behaviors. In 2012, CNNMoney named 100Plus one of the top innovators reinventing healthcare, according to Practice Fusion.

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"The 100Plus team has found a way to inspire the average person to make daily changes in their lives – this is a huge challenge that is rarely achieved," said Patrick Dugan, associate vice president of corporate development at Practice Fusion. "Whether it's through accountable care organizations or reminding people to the take medications, healthier habits mean a less costly healthcare system and longer lives for patients. We're looking forward to using 100Plus' talent and vision to make this happen."

Practice Fusion's first major acquisition, 100Plus has long been aligned with the company's focus on developing life-saving technology, Practice Fusion officials say. The startup began as a member of Practice Fusion's health technology incubator in San Francisco, along with doctor-patient connection service Ringadoc. 100Plus applied de-identified clinical data from Practice Fusion to study health behaviors, determine how those behaviors might impact future health and provide new information to influence change.

The 100Plus team will join Practice Fusion full-time as members of the data and product development groups. Chris Hogg, CEO and co-founder of 100Plus, will be taking on a leadership role as associate vice president of data science. Hogg was previously selected as a winner in Practice Fusion's 2010 data challenge and will bring his experience and background using clinical data to positively impact patients across the country and develop new ways for Practice Fusion to use de-identified clinical data.

"We created 100Plus with the goal of using data, design and technology to positively impact people's lives and health," said Hogg. "Joining the innovative team at Practice Fusion will allow us to achieve these results on a massive scale. I have always had a lot of respect for Practice Fusion and the platform they have built. I am excited for the opportunity to help build smart products that are able to help doctors provide better care to patients."