Anthem Blue Cross has announced the launch of a new website in California designed to provide reliable, up-to-the-minute information to women about health issues specific to them.
"We recognize that the lives of today's women are filled with work, friends and family. At Anthem, we wanted to develop a place that's just for them," said Pam Kehaly, president of Anthem Blue Cross. "This dynamic new site is all about women's health, and it can help women in California feel, and become their healthy best."
Women have unique medical care needs, and many have their own specific health and fitness goals, according to Kehaly. The new site provides the answers, information and resources women are looking for, all in one convenient place, available 24/7 to fit in with their schedules.
Kehaly said Anthem selected SmartNow to develop the content for the site. SmartNow works with the top two hundred women's health experts across the country, so the content is relevant, reliable and current. In addition, the information is designed to meet women's personal, professional and business needs.
"Whether someone is the owner of a company, a consumer or an Anthem member with a specific health question, the site will provide suitable information, and unlike static websites, this one engages women in a community, around conditions, issues and those with similar interests," Kehaly said.
According to Anthem, the site will help women:
- Stay on track with a dining out and fast food guide;
- Get more nutrition for their money with a downloadable grocery guide iPhone app for Anthem members;
- Learn about health conditions and diseases;
- See how improved health can help lower costs;
- Learn how to compare quality and costs for hospitals in their area.
"At home, the woman is most often the one who makes the health care decisions that will impact the health of their family," Anthem leaders said. "Studies show that when you do something healthy, those around you will too."
