While many continue to doubt digital health’s long-term economic viability, it’s no longer possible to deny its potential. The market may remain partially untapped at the moment, but digital health’s presence is quickly becoming pervasive through a progressive tapping (and zooming, pinching, and clicking) all of its own.
In this second edition of HIT Consultant’s Mind Blowing HIT Stats and Trends series, we take a deeper look at digital health and the stats behind what promises to be a deeply transformative movement for healthcare delivery—muddling market obstacles aside.
How Physicians Utilize Digital Media
1. By the end of 2012, four of five physicians will use smartphones by end of 2012
2. 85% of US Physicians own or use any smartphone professionally
3. 62% of US physicians own a tablet in 2012 up from 31% in 2011
4. 81% of physicians own an iPad
5. 50% of tablet owning physicians have used their device at the point of care
6. 39% of US physicians communicate online with patients via email, secure messaging, instant messaging, or online video conferencing
7. Two-thirds of physicians use online video to learn and keep up to date with clinical information
8. Physicians spend an average of 11 hours online for professional purposes per week
Top 3 specialties hours spent online professionally per week:
9. Hematology Oncologists – 17 hours
10. Endocrinologists – 15 hours
11. OB/GYNs – 13 hours
Source: Manhattan Research: Taking the Pulse US 2012
Nearly half of consumers say they would buy mobile health tech to:
12. 20% would like to monitor fitness & wellbeing
13. 18% would like to allow a physician to remotely monitor a condition
14. 11% would like to continue to monitor a previous condition
15. 88% of physicians would like patients to be able to track or monitor their health at home
16. Most doctors wish they could wirelessly:
17. Consumers are willing to spend $14B on certain digital health products
18. $700 Million on mobile health applications
