"Today’s personal health technologies can shine a light on our blind spots, providing us with much greater insight about our behavior and how it impacts all aspects of our lives,” said Justin Mager, MD, Wellocracy co-founder and specialist in integrative and lifestyle medicine. “For instance, a step count below 2,000 steps per day indicates a very sedentary lifestyle. By tracking activity, it's easy to identify missed opportunities to increase activity, such as stairs you could have climbed rather than taking the elevator, as well as to understand what inspires and obstructs us in pursuing better health."

To help get people started, Wellocracy is offering the FitLinxx Pebble activity tracker via the website.

"FitLinxx is excited to partner with Wellocracy, an organization dedicated to empowering, educating and engaging people to manage their personal health and wellness," said Dave Monahan, CEO, FitLinxx. "We believe Wellocracy’s community-based approach to health, along with FitLinxx’s Pebble activity tracker, will help provide the motivation people need to lead more active, healthy lifestyles."

FitLinxx develops health and wellness technology aimed at motivating people to live actively and improve their wellbeing.

Besides Kvedar and Mager, Wellocracy co-founders include Carol Colman, co-author of more than two-dozen books on technology, diet, health and fitness, including several New York Times and national best-sellers; and Gina Cella, a healthcare communications executive who has worked in the health and pharmaceutical industry for two decades.