Through Availity, a joint venture formed by Humana and Blue Cross Blue Shield of Florida, Humana launched pilots in 2006 to accept claims in real-time.

Provider adoption rate at the pilot sites has been “overwhelming,” with some sites submitting hundreds of claims monthly, said Willman.

Terri Foose, CFO for MacGregor Medical Center, said his organization has seen a rise in patient satisfaction and communication, as well as greater efficiency and cost savings.