Patient engagement SaaS provider PatientBond and healthcare performance improvement and analytics company Vizient are partnering to provide Vizient member healthcare organizations with digital patient engagement and behavior change programs.

WHY IT MATTERS
PatientBond's digital engagement workflows can be personalized with psychographic insights, with the aim of activating patient behaviors and driving improved patient engagement and outcomes.

Through the partnership, Vizient's customer base, which includes academic medical centers, pediatric facilities and community hospitals, will offer programming including care gap closures, condition specific messaging, screenings and appointment reminders and appropriate use communications.

The aim of the programs is to reduce hospital readmissions and improve digital health risk assessments.

Other programs included in the deal will provide psychographically segmented marketing campaigns to advance patient/member activation, as well as patient and physician matching, or find-a-doctor services, based on psychographic insights.

The deal will also provide extensive market research insights and dynamic payment reminders for partners.

THE LARGER TREND
Patient-reported outcomes are a critical way to assess the ongoing state of patient health and satisfaction, and a growing number of digital tools are helping them do so.

The financial upside for care providers is also noteworthy: Jackson Hospital significantly improved its finances with digital patient engagement tools, switching from letters and phone calls to automated emails and text messages along with some help from analytics.

At Rush University Medical Center, the hospital has deployed similar digital tools to reduce the strain of avoidable readmissions and ED recidivism when resources already were at capacity.

Last year, Cardinal Health announced the launch of a digital patient engagement platform aimed at addressing medication adherence challenges – a significant issue for the health industry and patients.

In 2019, Vizient collaborated with Civica Rx on provider needs analytics data to reduce Rx costs. By providing insights into purchasing patterns and provider needs through its analytics and data capabilities, Vizient helped Civica Rx anticipate gaps in drug availability and affordability.

ON THE RECORD
"PatientBond brings consumer science and dynamic intervention technologies to healthcare with unmatched clinical and business results," PatientBond CEO Justin Dearborn said in a statement. "Vizient's member healthcare organizations can benefit from PatientBond's personalized patient engagement at scale with proven and consistent results."

Nathan Eddy is a healthcare and technology freelancer based in Berlin.
Email the writer: nathaneddy@gmail.com
Twitter: @dropdeaded209