Focus Area 4—Reaching Out to Groups Likely to Experience Gaps in Coverage (14 grants)

Multi-State ($1,000,000) Structured Employment Economic Development Corporation, SEEDCO, will reach out through a diverse range of faith-based and community partners to low- income and non-English speaking communities in four cities — Atlanta, Memphis, Baltimore and New York City— to enroll eligible uninsured children in Medicaid and CHIP. SEEDCO will customize its existing online tools and materials so they can be used for enrolling legal immigrant children whose families speak Korean, Vietnamese, and Spanish. The organization will also continue to support state efforts to streamline the application process.

AK ($700,510) Southcentral Foundation, an organization that oversees primary care and rural health clinics in south central Alaska, will reach out to Alaska Native and American Indian children and enroll them in Denali KidCare, the State’s children’s health coverage program. The multi-pronged effort will include outreach, enhanced training for employees and the use of social marketing strategies.
 
AZ ($1,000,000) Pima Community Access Program will work with fifteen partners in four counties (Pima, Santa Cruz, Pinal and Maricopa) to enroll and retain children in Medicaid using Health-e-Arizona, the online application. The grantee will engage schools with high percentages of children eligible for free school lunches and will focus on adolescents. The grantee intends to use Facebook and Twitter in English and Spanish to communicate with youth and their families. A total of 36 teens will be trained to conduct peer-to-peer outreach.

CA ($1,000,000) California Primary Care Association will strengthen outreach and enrollment in community clinics and health centers across California. The grantee will increase the number of Certified Application Assistors and will conduct training to build the capacity of outreach staff to reach uninsured Latinos. An earned media campaign will be implemented to connect families to enrollment and work will continue to ensure that individuals in the target population are connected to a health home.
 
CO ($541,330) Denver Indian Health Family Services Inc. is an urban Indian organization that serves the metro-Denver area. The grantee will identify Native American children who are eligible but not enrolled in Medicaid or CHIP and help get them enrolled. Outreach will be conducted at community events, and enrollment and renewal assistance will be provided during home visits. Case management strategies will be used to help families complete the process. The grantee will work with partners trusted by the community, and culturally sensitive materials will be developed and distributed.

GA ($1,000,000) West End Medical Centers, Inc., a Federally Qualified Health Center that has been providing primary health care services to the residents of southwest Atlanta for 35 years will focus on enrolling eligible African-American and Hispanic uninsured children in four counties—Fulton, DeKalb, Clayton and Cobb. The grant will enable English-speaking and bilingual staff to conduct a direct mail and telephone campaign, as well as use social media such  as Facebook and Twitter, to assist families in enrolling and renewing their children’s coverage under Medicaid or PeachCare for Kids, Georgia’s CHIP program.

ID ($496,200) Mountain States Group, Inc. will reach out to Hispanic children and children living in rural Idaho. Working with the Idaho Primary Care Association, the Mountain States Group will engage five part-time Regional Children’s Coverage Coordinators to train and support clinics in an efforts to enroll uninsured children in coverage and assist families in renewing coverage.

IL ($341,490) Sinai Health System, working with the Mexican Consulate in Chicago and the Mid-West Asian Health Association, will organize outreach, communications, enrollment and monitoring efforts targeting Hispanic and Asian communities with high rates of eligible but unenrolled children in Chicago. Sinai and its partners will engage volunteers and outreach staff to help families in applying. They will also use a web-based information system to facilitate the registrations, track the success of various outreach efforts and identify areas for improvement.

OH ($200,000) Economic and Community Development Institute is a non-profit microenterprise development organization. ECDI will create an outreach and enrollment program to target children of low-income micro-entrepreneurs and their employees who are eligible for Healthy Start, Ohio’s Medicaid and CHIP Program. ECDI will reach out to 3,000 small businesses and build on existing partnerships with Central Ohio’s Hispanic, Somali, and Ethiopian communities. The project will perform initial eligibility assessments and provide one-on-one application assistance. A retention component will be included, as well.

OK ($388,190) Morton Comprehensive Health Center, Inc. is a Federally Qualified Health Center serving patients in the city of Tulsa, Oklahoma, and in Nowata County. Through this project the organization will reach out to populations of children with gaps in coverage and enroll them in SoonerCare (CHIP and Medicaid in Oklahoma). Outreach efforts will target schools, apartment complexes, day care programs, churches and community events to find families in need of screening services and health care coverage. When families come for vision, oral health, nutrition, behavioral health and other screenings they will be guided through the SoonerCare enrollment process by trained program Navigators.

PA ($875,814) Maternal and Child Health Consortium of Chester County will target the uninsured children of immigrants living in the Delaware Valley. The goal is to expand a successful outreach and enrollment model in Chester County to Philadelphia, Delaware and Montgomery counties through a partnership with the Maternity Care Coalition, comprised of 11 partner organizations across the 4-county area.

TX ($978,714) Texas Association of Community Health Centers, Inc. will lead a coalition, including Federally Qualified Health Centers and various partners, in conducting community-based outreach and enrollment activities targeting low-income Hispanic children, including the children of migrant and seasonal farm-workers. The activities will be concentrated in a four-county area in the Lower Rio Grande Valley along the US-Mexico border. Outreach staff, including experienced FQHC staff, promotoras and Americorps volunteers with existing relationships in the community will conduct outreach and provide application assistance at locations such as schools, public housing, WIC offices, migrant camps and migrant Head Start centers. The FQHCs participating in the project are pilot sites for the Texas Human Services Commission’s on-line enrollment program and the new system will be used with families they serve. This project will also help migrant children maintain their Medicaid and CHIP coverage while they are temporarily traveling out of state with their families.

TX ($898,954) Community Council of Greater Dallas will partner with the WIC offices managed by the City of Dallas and Outreach Health Services to form the North Texas CHIP and WIC Project. The grantee will assist eligible north Texas families, especially Latinos, in applying for and retaining Medicaid and CHIP coverage for their children. Six full-time application assistance workers will be placed in WIC offices to provide one-on-one enrollment assistance to families. Children on WIC and their siblings will gain coverage.

WA ($300,000) Neighborcare Health focuses on low-income Seattle area families. The grantee, which runs health clinics connected to medical and dental schools, will work with schools that serve children in the ethnically diverse communities in Seattle and King County where many families originate from Latin America, Somalia, Vietnam, Thailand, and Ethiopia. The project will screen children for potential eligibility and provide enrollment assistance at schools and other locations in the community.

Grants awardd in focus area 5 on next page.