Introducing the Personal Connected Health Alliance (PCHAlliance - http://pchalliance.org):

The Personal Connected Health Alliance is a first-of-its-kind collaboration designed to engage consumers with their health, and promote consumer-centered individual and population-based healthcare through the use of personal connected health (PCH) solutions, as a critical means of improving outcomes and relieving the burden on our healthcare system. This new focus brings together the Continua Health Alliance's  global plug-and-play interoperability Design Guidelines and product certification program, the mHealth Summit's  global networking events, industry education and thought leadership, and HIMSS' worldwide presence supporting locally-based advocacy and market development.

Social media in healthcare provides immediate access and engagement for anyone ready to join the conversation. But, the conversation isn't about technology. It is focused on interaction and engagement – connecting the patient and provider communities and others in healthcare eager to 'friend' social media and each other.