Allscripts not only boasts a large presence at HIMSS15, along with its "Power of All" theme and an emphasis on client involvement at the booth, it also promises a substantive message, especially concerning its products.

The Power Wall zeroes in on Allscripts solutions: the core clinical and financial products and also the many others for population health, patient engagement, analytics and referrals.

Allscripts will actually have two booths – across the aisle from one another, in fact. The main booth, at 6,300 square feet, is designed to be open, inviting and easy to navigate, much like what clients are used to seeing at Allscripts' annual user conference, or ACE for Allscripts Client Experience.

The spot is also decked with a new palette, away from the lime green to go with green accents complemented by grays and whites.

"It's very clean, very crisp imaging,” said Russ Cobb, Allscripts vice president, marketing and communications.

The booth includes an interactive area with a large screen. The company is planning some TED-talk type activities, Cobb said. There will be plenty of subject matter experts to both speak and mingle with visitors to answer questions they might have about products or topics such as population health, patient engagement and technology.

The booth will have a couple of lounges, a total of eight meeting rooms and 14 to 16 product demo areas.

Across the aisle will be a separate Allscripts booth spotlighting "Above the EHR Platform."

"These are all the products and solutions that we have that can work with the Allscripts EHR core solutions, or they can work with the likes of Cerner, Epic, McKesson, Siemens – any other vendor or ambulatory or acute marketplace, Cobb said. "Those deal with transitions of care. They deal with population health. They deal with referral patterns."

As Cobb sees it, the industry is moving beyond the EHR and looking for ancillary tools.

"This will allow clients to take advantage of their core needs from an EHR perspective, but then also be able to leverage all the data and intelligence that is part of the clinical data repository that those EHRs create," he said.

At the booth, Allscripts will have plenty of clients on hand.

"We would prefer not to talk about what you do," Cobb said. "We prefer to tell the story through the clients. We will pair end users with our demonstration team."

There's plenty to talk about: the EHR, and also population health, patient engagement, referral tracking, readmissions, all part of the Allscripts offerings and all noteworthy.

But Cobb is especially focused on what he calls the differentiator: an open platform.

"We will give you access to your data at any point in time. We continuously open up our APIs to third-party applications or to other EHR vendor applications so they can share data from point to point," he said. "The open platform, for us, is kind of the key to our connectivity and one of the true differentiators of the Allscripts portfolio vs. everybody else."

Attendees can find Allscripts at booth 3521 and 4225 in Hall A of the South Building.